Every successful business is built on solid foundations. Building those foundations starts well before you design your brand, sell anything, or even name your business. According to Steve Ashby, founder of e-commerce initiative Businessmentals, success absolutely depends on the pre-launch phase.  Unfortunately, this critical phase is left out of most incubator/start-up training sessions, which is why so many small businesses fail to fly.

Recognizing this gap, Businessmentals is bringing its highly successful business pre-launch workshop to Dubai on October 15 and 23.

Called 7 Steps To A Perfect Business Take-Off, this two-part interactive workshop explores all the personal and commercial aspects of starting a business. It asks some tough, direct questions while providing a wealth of information, ideas and options so participants can make an informed decision about starting their business.

Designed by the experts who create Businessmentals portfolio of business products, these workshops will include topical presentations from the Businessmentals team, interactive exercises to help attendees grasp concepts and the opportunity to speak one-on-one with these experts and get their questions answered.

“After completing this challenging process, you can absolutely expect to make a very informed and accurate choice about whether to start a business or not, and how to do it professionally if you decide to go ahead,” said Ashby.

“Amazingly, people who are already in business also enjoy the workshop because they can test their earlier assumptions and learn new ways of thinking.  There’s something in it for everyone!” he added.

The workshops will take place from 8.00 am to 12:15 pm on 15 October and 23 October at the Nest located in the TRYP by Wyndham hotel in Barsha Heights.