Social start-ups shortlisted for the Ma’an Social Incubator program were taught the basics of a successful business pitch today at a masterclass organized by the Authority for Social Contribution – Ma’an. The training was designed to prepare the teams for their formal pitch to a judging panel in late August where the 25 finalists will be narrowed down to 10 teams who will participate in the incubator program.

The first incubator of its kind in Abu Dhabi focused on growing social businesses, the ventures proposed by all teams will deliver solutions for people of determination living in the Capital. Ma’an will invest more than AED 4.4million in the 10 teams to participate in the incubator, available in the form of milestone funding, mentorship, office space, business expertise and access to investors.

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