PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has officially signed on Muir Textiles, a luxury textile brand with a 40-year heritage of craftsmanship and quality. Adding Muir Textiles to its portfolio highlights PROVEN 360’s commitment to supporting heritage-driven, high-quality brands as they expand and thrive in new markets.

Commenting on the new client win, Leandra Meintjes, CEO, PROVEN 360 said, “This partnership represents a beautiful intersection of legacy and storytelling. We are proud to support Muir Textiles in introducing their rich heritage, design-forward textiles to the Middle East market.” Over the last few years, Muir Textiles has become synonymous with timeless linen design. Known for their impeccable attention to detail, Muir controls every step of the process to ensure exceptional quality and authenticity.

“Partnering with PROVEN 360 marks an exciting new chapter for us. As we bring our heritage of craftsmanship and family tradition to the Middle East, we wanted a marketing partner who understands the importance of authenticity and storytelling,” said Lyritia Van Der Linde, Regional Director, Muir Textiles. As Muir Textiles sets its sights on the UAE and the rest of the Middle East, PROVEN 360’s tailored marketing strategies will help weave its legacy into the fabric of the region’s luxury linen market.