One Group has officially entered the UAE development market with the introduction of ELEVATE. This visionary new brand is dedicated to lifestyle-centric real estate development, reflecting a complete philosophy of luxury living.

ELEVATE’s journey in the UAE will begin with a flagship branded beachfront development. While full details are still under wraps, this highly anticipated project will be revealed in the coming weeks and is expected to set a new benchmark for luxury living in the region.

“I’m thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country 18 years ago, and witnessing its incredible transformation has been deeply inspiring. Today, the UAE stands as a global benchmark for lifestyle, ambition, and opportunity—a true reflection of the vision and dedication of its great leadership,” said Zeeshaan Shah, Chairman of One Group.

With a 15-year track record and a presence across three continents, One Group has facilitated over $2.5 billion in global real estate transactions, with a portfolio of more than 3,000 units completed and under development. The launch of ELEVATE marks the Group’s most ambitious regional expansion to date, with a development pipeline exceeding $1 billion scheduled to roll out over the next 12 months.

Shah added: “In every market we enter, we forge our own path—not by following trends, but by introducing a distinct, lifestyle-led approach to design and development. At its core, great real estate isn’t just about space—it’s about creating a way of life. Our focus is on crafting environments that elevate everyday living by integrating community, connection, wellness, and meaningful experiences.”

ELEVATE views success as something that goes beyond material wealth, offering a holistic lifestyle rooted in timeless design, intentional living, and emotional well-being. Its developments are thoughtfully designed to promote balance and vitality, allowing residents to experience each day with effortless grace and purpose.

Every ELEVATE destination will be strategically located to both inspire and energize, attracting a community of individuals who value refinement, authenticity, and meaningful experiences as the true hallmarks of success. The brand is already in advanced discussions with globally renowned hospitality and lifestyle names to co-create branded residences—a sought-after segment that blends luxury living with elevated service and investment value.

Designed to outperform traditional luxury assets, ELEVATE residences will offer hotel-grade amenities with the privacy and exclusivity of home. This unique positioning appeals to both end-users and sophisticated investors seeking long-term appreciation and high-yield potential in the region’s booming real estate market.

The brand’s inaugural project—a branded beachfront development—is expected to be announced soon, in collaboration with a leading global hospitality operator. This upcoming launch will mark the first step in ELEVATE’s journey to redefine luxury living in the UAE and beyond.