Amid rising data regulations, soaring traffic costs, and intensifying competition in mobile marketing, Eugene Chernysh, Chief Operating Officer at AdsAdvisor, forecasts 2026 opportunities in retention-focused analytics, AI-powered creative automation, and ecosystem unification—while planning regional growth into MENA and LATAM, deeper partnerships with MMPs and ad networks, and enhanced tools for gaming, subscriptions, and well-being apps.

What opportunities do you foresee for 2026, and how do you plan to leverage them?
In 2026, the mobile market will continue moving toward stricter data regulation, higher competition for user attention, and rising traffic costs. This means studios will need to focus more on product quality and long-term ARPU/ARPPU growth rather than relying on cheap scale. For AdsAdvisor, this creates a strong opportunity to expand our product analytics capabilities and support teams in making deeper, retention-driven decisions, including remarketing strategies.

At the same time, we see the future of mobile marketing in diversified creative strategies, where AI already plays a major role. That’s why our second focus is accelerating automation across UA and creative workflows – from testing to multi-network uploading – enabling teams to increase creative output and make faster, data-driven decisions within one unified ecosystem.

What major challenges did you encounter this year, and how did you address them?
One of the major challenges this year was supporting UA teams as they expanded into both classic and emerging traffic sources. We enhanced AdsAdvisor for gaming and subscription-based products, improving performance analytics for Meta, Google, and newer brand-performance channels. We also broadened our analytical toolkit to help teams evaluate the incremental impact of these sources and make more confident budget decisions.

Another key challenge was the rapidly growing creative workload. To address this, we automated large parts of the operational pipeline – creative autotests, multi-network uploads across the top ad platforms, and most routine management tasks within creative teams. This allowed our clients to scale creative output without increasing overhead.

Can you elaborate on your strategic partnerships this year and plans for next year?
This year we expanded partnerships that strengthen the quality and completeness of marketing data. We deepened integrations with Appsflyer and Adjust, and enhanced collaboration with Meta, Google, TikTok, Unity, and AppLovin to streamline creative uploads, testing, and cross-network insights. We also invested in improving creative operations through advanced format support in Asset Lab, making production workflows more connected.

Looking ahead to 2026, we anticipate even closer cooperation with MMPs. Appsflyer’s latest open demos have been inspiring, and we’re excited to integrate more of their upcoming capabilities into AdsAdvisor. We also aim to deepen partnerships with major social platforms, including Google, Meta, TikTok, and Snapchat, particularly in the area of creative automation. Additionally, we see strong potential in further integrating store-level data from Google and Apple, as these insights are becoming essential for both marketing and UA teams.

What will be your primary focus areas and strategic priorities for 2026?
We believe the strongest efficiency gains come not from individual tools, but from the full AdsAdvisor ecosystem. Each module solves an important task, but the real value emerges when analytics, UA workflows, and creative operations work together seamlessly. In 2026, our priorities are accuracy, automation, and deeper cross-team collaboration. We’re enhancing our forecasting models, SKAN analytics, and report performance to give teams faster and more reliable insights. UA Automation will expand to more networks with simplified testing flows that significantly reduce routine work.

Asset Lab will continue evolving into a complete creative operations hub with stronger permissions and deeper integrations into production pipelines. We’ll also focus on enterprise-level support – custom dashboards, dedicated managers, and tailored development for clients with complex needs – making AdsAdvisor the most unified and efficient marketing ecosystem for mobile studios.

Are there plans to explore new markets or introduce new products/applications in 2026?
Absolutely. In 2026, we plan to expand into several fast-growing regions and verticals. We see strong potential in MENA and LATAM, where mobile businesses are scaling rapidly and need more transparency in both marketing and financial performance. We’re also focusing on the well-being and subscription-driven app segment, where teams increasingly rely on accurate forecasting and financial modelling to guide sustainable growth.

On the product side, Creative Stat Report will receive deeper integrations with ad networks and more actionable metrics. We’re also enhancing our business modelling toolkit to support long-term planning and scenario modelling for UA leaders.

How is your company approaching sustainability, digital transformation, or AI adoption in preparation for 2026?
AI features are quickly becoming a new standard in the mobile industry, and we fully intend to follow this trend – while preserving the reliability and proven methodologies that have driven AdsAdvisor’s growth over the past seven years. Sustainability for us means building solutions that teams can trust long-term, ensuring operational clarity and reducing the need for fragmented tooling.

From a digital-transformation perspective, a big part of the UA workflow is already automated: creative testing, structured approvals, multi-network uploads, and more. These are areas where teams used to lose hours every week. While our forecasting and analytics rely on deterministic models today, we’re preparing to introduce AI-driven recommendations, anomaly detection, and creative insights. These capabilities will help teams move faster and make more confident decisions.