High street fashion brand, Marwa, opened its first UAE store in Dubai Festival City Mall on September 5th 2018. Boasting some of the shortest lead-times to shop floor in the world, Marwa is now providing Dubai fashionistas with an affordable trend-driven product range and a unique in-store retail experience. Women across the Emirates were invited to celebrate the launch on an opening day with DJ Burlene and an in-store photo booth to capture the moment with their friends and family.

Marwa was founded in 2003 by Moroccan textile manufacturer and entrepreneur, Karim Tazi, who opened the first store on the stylish streets of Casablanca. His vision was to create a fashion concept that was both culturally and economically appealing to young women. The international success of the brand led to the first Marwa store opening in the Middle East in 2009.

Competing with the likes of retail giants Mango, Zara and Bershka, Marwa’s success has led to over 60 stores across the globe, and growing. With each seasonal collection inspired by off the catwalk trends, Marwa intends to become the high street fashion leader in the region, with the core principle to make, ‘fashion accessible for everyone’.