Under the patronage of Sheikha Bodour bint Sultan Al Qasimi, Sheraa (Sharjah Entrepreneurship Center) hosted its inaugural Seed program Showcase Day, at the Sharjah Entrepreneurial Festival, earlier today. During the event, the newest cohort was introduced and the winner of the $10,000 grant was announced, in the presence of leading investors, key opinion leaders and heads of government entities.

Najla Al-Midfa, CEO of Sheraa, said, “Sheraa’s new Seed program focuses on key milestones in the journey of growth, not only helping startups engage with their customers but also preparing them for raising investment. Now a permanent offering, the six-week program – our shortest and most intense –  ensures Sheraa provides a truly full stack entrepreneurial experience. It has been incredible to see how far our startups have come in such a short time.”

The Sheraa Seed program, is a six week intensive training and mentoring series, focused on marketing channels, customer experience and fundraising, for businesses that have been in the market for the past 3-6 months, generating consistent revenue, but struggling with customer engagement. Candidates are eligible to be applicants for the $10,000 grant and are assessed based on various factors such as performance, experiments execution, impact of grant, sustainable growth and future plans of the startup.

Mama’s Box, a monthly subscription service that delivers a box filled with useful products for mother and child, emerged as the winner of this cohort. Startups graduating from the Seed Program:

Digiteam is a sales digitization and gamification mobile solution that helps guide, engage and track sales teams in real-time.

Malena App LLC
Malena App is a mobile e-commerce booking application dedicated to the aesthetic, cosmetic and dental clinics and services.

Mama’s Box
Mama’s Box delivers monthly boxes of 4-6 handpicked products, such as creams, maternity essentials, toys, books and more, all tailored to the customers pregnancy stage and/or her baby’s development stage.

QiDZ is the first mobile application in the Middle East that connects parents with kid activity providers and entertainment services. It allows parents to find, plan, book and purchase kid-friendly activities happening in the UAE.

Smart Crowd
Smart Crowd is a digital real estate investment platform that lowers the barriers to entry for individuals to build financial assets and generate investment income.

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