Fitness, wellness, and sports tradeshow, Dubai Active Industry, which is held in collaboration with Dubai Sports Council, is back this October and is giving startups in the fitness, health, and nutrition industry the chance to win a life-changing investment opportunity of up to $500,000, as well as global recognition and exposure through the Draper-Aladdin Startup Challenge (DASC). The challenge is just one part of the show’s aim to provide a bigger platform for SMEs in the fitness and wellness sector this year, with more unmissable talks led by inspirational entrepreneurs and business leaders, and unrivalled networking and business development opportunities than ever before.

Hosted at this year’s Dubai Active Industry on 30th October 2021, the Draper-Aladdin Startup Challenge is a joint collaboration between Venture Capitalist, Tim Draper, and Founder of leading B2B technology company AladdinB2B, Alaa Ismail, and was launched to give innovative startups the opportunity of a lifetime to kick start their businesses. Finalists of the challenge will get the chance to pitch their game-changing business concepts at Dubai Active Industry for the chance to win the prize of up to half a million dollars in investment from DASC, as well as the chance to appear on the leading business TV show, Meet the Drapers, where they will be able to pitch their idea to the Silicon Valley family in front of millions of viewers.

An unmissable opportunity for young companies in the Middle East who are eager to get an edge in the competitive business world, more than 50 startups will get the chance to showcase their initiatives and products at Dubai Active Industry, with only the top ten ideas progressing to the final round of the competition and having the chance to win the incredible prize.

Billionaire investor Tim Draper offered some insight saying, “This is one of the best times in the history of the world to be an entrepreneur. These new technologies are transforming the world in a way that none of us had ever imagined. We’re taking the best ten companies from this competition and we’re going to fund the winner, and that winner is going to get somewhere between $30,000 and $500,000 as an investment, and they have the opportunity to be on Meet the Drapers, that reaches 12 million people, so we’re very excited.”

Alaa Ismail also shared his thoughts saying: “Entrepreneurship requires a strong will. Therefore, the Draper-Aladdin Start-up Challenge is teaming up with Dubai Active Industry in the search of start-ups that are transforming the industry, to then support them with funds, knowledge, and access to a like-minded network. I am honored to be part of this extraordinary event by Dubai Active Industry that supports health and wellness. Fitness technology plays a major role in finding ways to stay active from the comfort of your own home and achieve overall wellbeing.”

Deep Kumar, Organizer of Dubai Active Industry welcomed the initiative adding, “We are very proud to team up with Draper-Aladdin on this initiative to provide a platform for startups in the fitness and wellness space to showcase their brands and products. Held alongside Dubai Muscle Show and Dubai Active, Dubai Active Industry is designed for fitness professionals and business people to learn, network, and do business at the largest fitness event in the region. We are very excited to see what startups vie for the incredible prize on offer.”

In addition to the Startup Challenge, Dubai Active Industry will host a series of Startup Talks with successful entrepreneurs and business leaders who will be sharing their own inspirational stories, and offering guidance and insight on how to set up and successfully run a business in the fitness and wellness sector. The show will also feature a Startup Exhibition where the best young companies will be able to access the event at a subsidized rate so they can promote and raise awareness about their brands and products and meet potential new customers.

A dedicated platform for fitness professionals and business owners, Dubai Active Industry facilitates business development, networking, education, and training opportunities. Back this year to give brands and businesses the chance to connect again since the start of the COVID-19 pandemic, this year’s Dubai Active Industry is set to be the biggest yet and will feature some of the world’s leading fitness and wellness B2B brands who specialize in equipment, technology, and education. Participants include Platinum Sponsor Anytime Fitness, Gold Sponsor AKI Fitness, and Business Hub Sponsor Active IQ.

Startups have until 30th September 2021 to apply to take part in the Draper-Aladdin Startup Challenge and can do so through this link:

Tickets are now on sale for the Dubai Active Industry event and can be purchased via

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