AstroLabs and Doobi Partner to Transform the Laundry Experience in Saudi

AstroLabs has partnered with doobi, a laundry subscription platform to expand this unique service to the thriving market of Saudi Arabia. By infusing innovative technologies into the conventional method of laundry services, doobi is set to transform the laundry experience in Saudi with its state-of-the-art technology and customer-centric approach. This strategic move aligns with the Kingdom’s vision to become digital-first, fueled by its high internet penetration and tech-savvy population.

Doobi has already made an impact in Bahrain with its intuitive app that offers convenient, reliable, and quality laundry services. The company’s expansion into Saudi Arabia is aimed at simplifying the lives of its residents, providing them with an accessible, efficient, and seamless laundry solution that blends perfectly with the fast-paced, digitally-driven lifestyle of the Kingdom’s populace.

Emad AlKoheji, Co-Founder and CEO of doobi, expressed his excitement about the expansion, stating, “As a Bahraini brand, we are proud to bring doobi’s laundry subscription service to Saudi Arabia. Our goal is to provide the Saudi market with a seamless and enjoyable laundry experience, making laundry care convenient, affordable, and accessible to all.”

“We aspire to establish a groundbreaking benchmark for laundry care in Saudi Arabia. This innovative approach not only prioritizes customer satisfaction but also aims to revitalize local laundry facilities that often operate below their full capacity. In tandem with our partnerships with local providers, we are dedicated to fostering mutual benefits for businesses throughout the entire Kingdom. doobi is not merely a laundry service; it’s a catalyst for positive change in the local laundry industry and a valuable contributor to the overall economic ecosystem,” AlKoheji added.

Highlighting the importance of technology companies capitalizing on the first-mover advantage in Saudi, Alex Nicholls, Director of Expansion at AstroLabs, said, “Saudi’s technology sector has become a pivotal economic cornerstone. The Kingdom’s market offers ripe opportunities for companies to pioneer and capitalize on the strategic opportunities present in this sector. Expanding doobi to Saudi reinforces our commitment to building the Saudi tech sector, supporting the Kingdom’s ambitious vision for digital transformation and its aim of contributing 19.2% of GDP from the digital sector in the next two years. We’re excited to see how this venture will contribute to a vibrant, technology-driven ecosystem.”

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