Trupeer, an AI video platform specializing in software and business workflows, has announced it has raised $3 million in seed funding. The company aims to transform how teams create polished product demos, tutorials, and walkthroughs from initial screen recordings, addressing the traditional challenges of extensive editing, complex handoffs, and cumbersome video tools.

The seed funding round was led by RTP Global, with additional participation from Salesforce Ventures following Trupeer’s success at the Salesforce AI Pitchfield. Over 20 CIO and CTO angel investors from Fortune 500 companies also contributed to the round. This investment will support Trupeer’s mission to reinvent the creation of product videos and training content. The company states its AI engine can produce professional videos in seconds from a single raw screen recording, incorporating AI voiceovers, avatars, highlights, and instant translation into over 50 languages.

Trupeer was founded by Shivali Goyal and Pritish Gupta, who identified a common difficulty in sharing and scaling product knowledge across teams. Goyal experienced this while leading digital transformation projects at BCG, and Gupta during his leadership roles at fast-growing startups. This insight led to numerous conversations with SaaS founders, IT leaders, and customer teams, all seeking a faster, more flexible approach to producing high-quality product marketing and training content.

“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production,” said Shivali Goyal, CEO and co-founder of Trupeer. “We built Trupeer so anyone can turn a simple recording into a polished video that’s clear, searchable, and ready to scale, without needing any professional video skills.”

With Trupeer, teams can upload a rough recording of a demo, process walkthrough, or internal how-to. The platform’s multi-modal AI pipeline is designed to remove filler words, generate studio-quality voiceovers, add intelligent zooms and subtitles, track cursor actions, and insert a humanlike AI avatar for an engaging presentation. In addition to the video, Trupeer automatically generates step-by-step documentation with screenshots and summaries.

Unlike traditional video editors or generic screen recorders, Trupeer is developed to meet the speed and complexity demands of modern businesses. Its AI personalization layer allows for the creation of multiple video versions, tailored by audience, language, or brand style, which can be shared instantly via public links or embedded formats.

Trupeer is currently utilized by over 10,000 teams globally, ranging from startups to Fortune 500 companies. This adoption has reportedly enabled teams to go live with customers faster, reduce support tickets, and cut training time across departments. The company notes that its momentum reflects a broader industry shift towards video as the dominant format for knowledge sharing, necessitating faster and more adaptable creation tools.

“Trupeer is reimagining content creation by turning what was once complex, costly, and manual into a fast, automated, and scalable process. From onboarding to support and training videos, they’re making high-quality product content accessible in minutes,” said Madhur Makkar, RTP Global. “We’ve been incredibly impressed by the positive feedback Trupeer has garnered from its users—they’re clearly building something that resonates with a passionate customer base. We’re excited to support Shivali and Pritish as they build a defining company in AI-powered content infrastructure.”

Looking ahead, Trupeer plans to expand its capabilities beyond screen recordings. The company is developing new methods to generate video from documents, personalize content at scale, and integrate natively with existing team tools such as CRMs and learning platforms. Trupeer’s long-term vision is to create a system that acts as a “common brain for organizations,” enabling anyone to create, share, and access all information, workflows, and processes within a workspace, with this fundraise marking a first step towards making technology accessible to all.