TownX, one of Dubai’s rapidly expanding real estate developers with a project portfolio valued at AED 4 billion , has announced the launch of its new residential development, Ashley Hills. Located on one of Arjan’s largest land plots, this AED 662 million project spans over 400,000 square feet of sellable area and is poised to be a significant addition to the Dubai real estate market.

Ashley Hills will feature 616 residential units , offering a variety of apartment types with spacious interiors and modern amenities, designed to appeal to families and investors seeking high-quality living spaces. Situated in Arjan, a rapidly developing district in Dubai, the project benefits from strong connectivity to major roads, including Sheikh Mohammed Bin Zayed Road and Al Khail Road. The area’s growing infrastructure, encompassing schools, retail centers, parks, and recreational facilities, makes it an ideal location for residents seeking convenience and a desirable lifestyle.

Haider Abduljabbar, Executive Director of TownX, commented on the launch, “The launch of Ashley Hills represents our ongoing commitment to developing high-quality, accessible communities in emerging neighbourhoods like Arjan. With its strategic location and focus on modern design and sustainable building practices, this project will offer a solid investment opportunity while meeting the growing demand for residential options in this area.”

To enhance purchasing accessibility, the project will offer two flexible payment plans: a 40/60 plan, requiring 40% during construction and 60% upon handover, and a 70/30 payment plan, with 70% due during construction and 30% at handover. Since its inception in 2017 , TownX has prioritized delivering projects ahead of schedule and with meticulous attention to detail. The company has already delivered over 1,774 units and currently has 2,125 apartments under development , continuing to expand its presence in Dubai’s real estate market.

Ashley Hills marks another milestone in TownX’s efforts to create family-oriented residential communities that provide long-term value. The developer also emphasizes premium quality through high-end finishes, energy-efficient designs, and spacious interiors , focusing on an exceptional user experience. Previous key developments delivered by TownX include Easy18, Easy19, Luma21, and Luma22 in JVC. Current ongoing projects include 11 Hills Park at Dubai Science Park and Luma Park Views in JVC.