The first Youth Arabia Forum will take place in Riyadh on June 24-25, 2025, bringing together youth leaders, content creators, and brands. The event, organized by NordStella, aims to facilitate discussions on youth empowerment, advocacy, and creativity, aligning with Saudi Arabia’s Vision 2030 goals.

The forum is scheduled to be held at Beast House and is designed to address the significant youth demographic in Saudi Arabia, where millennials and Gen Z constitute approximately 71% of the population. NordStella stated the forum will gather over 250 brands, marketers, content creators, and emerging leaders for two days of discussions and networking.

Sahar Rafique, Managing Director of NordStella, commented, “NordStella aims to provide platforms that support youth creativity and vision. The Youth Arabia Forum is aligned with Vision 2030 and seeks to be a space for changemakers, marketers, and creators.”

The event will feature four tracks:

1. Marketing to Youth: Focuses on youth behavior for brands and agencies.
2. Empowering the Youth: Includes panels and workshops on career growth and development.
3. Evolution of Content Creation: Examines changes in the creator economy and influencer collaborations.
4. Entertainment Finale: Presents performances, comedy, and creative showcases.

The forum will open with a presentation by Saudi influencer Rateel AlShehri, who will discuss insights for brands from new generations of creators. The agenda includes over 15 sessions with more than 35 speakers over the two days.