Salasa, Saudi Arabia’s leading e-commerce fulfillment platform, announced today the successful closure of a $30 million Series B funding round. This significant investment aims to accelerate the company’s evolution into a technology-first logistics powerhouse and expand its cross-border reach. The round was spearheaded by Artal Capital, with notable participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.

This milestone underscores investors’ strong confidence in Salasa’s vision to transform e-commerce logistics into a powerful growth engine for retailers. Founded in 2017 and headquartered in Riyadh, Salasa provides comprehensive logistics solutions, including fulfillment, shipping, inventory management, bonded zones, last-mile delivery, and cross-border logistics. The Series B funding will fuel Salasa’s local and global expansion, scale its dark store network, enhance bonded zone capabilities, and advance its AI-driven technology ecosystem to enable smarter, more efficient supply chain operations.

“This funding marks a major milestone,” said Abdulmajeed Alyemni, Co-founder and CEO of Salasa. “We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company. With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward-thinking logistics.”

Hasan Alhazmi, Co-Founder and CBO of Salasa, highlighted the role of AI in their strategy, “We’re embedding AI across planning, inventory, and fulfillment to create predictive, self-optimizing logistics”. He added, “This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond.”

Wassim Moukahhal, Head of Alternative Investments at Artal Capital, expressed enthusiasm for the partnership: “Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation. This investment aligns with our conviction that logistics is a key enabler of Saudi Arabia’s digital transformation and a critical layer of the next generation of commerce”.

Since its inception, Salasa has fulfilled and shipped over 50 million products both domestically and internationally. The company has emerged as the logistics partner of choice for more than 1,000 merchants, including major brands such as Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG, and Alothaim Retail. Its extensive ecosystem includes key platform integrations with Salla, ZID, Amazon, Trendyol, and Shopify, alongside partnerships with over 40 logistics providers, including Aramex, DHL, and Saudi Post.